By any other name

A good title can lend a sense of poetry and importance to even the least poetic and meaningful of things (and a Shakespeare quote has particular gravitas, a fact well-known to writers of bad novels and potboiler TV episodes.)

I was moved to thinking this by watching a trailer for a new two-part noir drama with the wonderfully evocative title of Low Winter Sun. It may be rubbish for all I know, although the Radio Times likes it. But with a title like that who cares?